Beginner's Guide to Business Blogging - Download the E-Book for FREE !!
What I wanted to share today though are the great action points that came up after reading the book…
*Get an ideas book…. We are all busy and isn’t it just the case that loads of new ideas come in when we can’t act on them. Carry a little note book and jot down ideas for blogs when they pop into your head, then you will ever have to sit and wonder what to write about next.
*Guest blogging Getting customers, suppliers and associates to guest blog on your site. This is a total win-win that shows an appreciation of your customers and gives them a shout out whilst also building engagement with your organisation.
*An A4 sheet of Guidelines for bloggers in your team. If you are asking other staff members, or volunteers, to produce blogs give them some clear guidelines that fit your message,. For example use of images, length and being clear what the purpose is.. Just asking staff to write a blog can be a bit scary!
*Sharing. Writing blogs can be fun, but if you don’t tell anyone about it there isn’t much point. So sharing that blog has to be part of your strategy too; where and when needs to be thought through and written/stored in just the same way as your blogging schedule does.
*How it looks does matter. Layout and images all make a written blog easier to read. An essay type might just get put aside for later and never read!
*And last but not least, if you are blogging as part of an organisation and want to use blogging to increase relationships etc then get the blog integrated into your website to bring new visitors in and see what else you do.
And of course, remember that blogs do not have to be all be written. Pop over to YouTube and take a look at some of the great video blogs out there.
You can download the e-book from these links :
What I wanted to share today though are the great action points that came up after reading the book…
*Get an ideas book…. We are all busy and isn’t it just the case that loads of new ideas come in when we can’t act on them. Carry a little note book and jot down ideas for blogs when they pop into your head, then you will ever have to sit and wonder what to write about next.
*Guest blogging Getting customers, suppliers and associates to guest blog on your site. This is a total win-win that shows an appreciation of your customers and gives them a shout out whilst also building engagement with your organisation.
*An A4 sheet of Guidelines for bloggers in your team. If you are asking other staff members, or volunteers, to produce blogs give them some clear guidelines that fit your message,. For example use of images, length and being clear what the purpose is.. Just asking staff to write a blog can be a bit scary!
*Sharing. Writing blogs can be fun, but if you don’t tell anyone about it there isn’t much point. So sharing that blog has to be part of your strategy too; where and when needs to be thought through and written/stored in just the same way as your blogging schedule does.
*How it looks does matter. Layout and images all make a written blog easier to read. An essay type might just get put aside for later and never read!
*And last but not least, if you are blogging as part of an organisation and want to use blogging to increase relationships etc then get the blog integrated into your website to bring new visitors in and see what else you do.
And of course, remember that blogs do not have to be all be written. Pop over to YouTube and take a look at some of the great video blogs out there.
You can download the e-book from these links :
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